Owning and running your own business is challenging enough even in a healthy economy. So as the fear, doom, and gloom abound in the media I thought it would be helpful to publish an article about how I’ve managed to grow my business during a financial maelstrom.
#1 Talking to and meeting as many peeps as possible
I belong to multiple in-person networking groups where I am consistently asked, “What do you do?” Just having someone standing in front of me, looking me in the eyes, and listening to me has been incredibly valuable. Each time I share I learn more about where I am and where I’d like to go. {Note: be selective about the groups you join to make sure they are in alignment with your personal and professional goals – I sense another article coming on!}
#2 Blogging every day
I am committed to sharing my personal and professional process on my blog and not only do I receive value by doing so, but I’m also creating an on-line community of people who support me and my efforts. Now, I don’t mean that they are all hiring me. I do mean that they listen, provide valuable feedback, and some subscribe to my blog and newsletters. Oh yeah, and of course my SEO is growing up in the process :~)
#3 Offering a FREE eCourse as a subscription bonus
I am so excited about this because not only does the eCourse provide an incentive for people to sign up, but I am honoring my wisdom and knowledge by sharing it. How cool is that?!
#4 Twittering
Twitter is one of the fastest and easiest ways I’ve grown my on-line community. It is short, sweet, and to the point. I love connecting with others and you don’t have to sift through a ton of content because people are only allowed to post within 140 characters – which is really short! By far, Twitter has been one of the biggest impacts on my blog traffic and new subscribers.
#5 Continuing to grow personally
I believe that as long as I grow personally that my business will also grow so I take classes and join groups for my own personal development. Currently I am taking a teleseminar series called Know Your Purpose that is helping me both personally and professionally because I am exposed to how another coach/trainer is structuring his program. What a phenomenal experience!
#6 Learning from others who already have what I want
It is so important to learn from others who have already been where you are AND successfully moved forward. There are certain coaches who I follow because I admire their work (all of them have helped me personally) and I want to learn from their business development process how I can move forward in mine. I look at what they did to get to where they are and I adopt bits and pieces that resonate with who I am. The key is to always incorporate it into your personal values and offerings because the all-time best thing you can do to grow your business is…
#7 Just be yourself!
That’s right, folks. The most important thing I have done to grow my business is to be willing to share with people who I am, where I’m at, and what I stand for even when I don’t have it all figured out. As challenging as it is to put my real and authentic self out there for all to see, it is also the most rewarding. The bottom line is people hire me because they like me. {Wow! People like me? Really?} Yes, people like me and they are willing to pay me to help them. I really am that good!
As you know, it’s important not to boast and brag about yourself just for personal flattery. However, it is important to stand tall and proud in who you are right now in this moment. Now, I know you are awesome. And I know you have valuable information to share with others. So get out there, blog, publish newsletters, meet people, continue to learn, and most importantly just be yourself. The world is waiting for you! Success is yours for the taking.
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