Some Damn Good Advice from the Tech Coach

I attended a femalepreneur.com teleclass led by Jan Marie Dore and featuring Sandra de Freitas who is the tech coach for coaches.  One of the things she shared with us is a termed called “above the fold”.  Basically, it refers to all of the content you would see in a newspaper on the front page before opening it up.  She encouraged bloggers to have their opt-in box or monthly featured item above the fold, which in the blog-o-sphere means:

• Put your entire opt-in box at the top of the page
• Make sure that viewers do not have to scroll to enter their info

Damn.  That’s good advice.

I now have some redesigning to do.  But, I have to admit.  It’s worth it.

I must add:

• Make your opt-in box worth-while with rockin’ content
• Be up front about what people are receiving including how often you will be emailing

Now go look at your blog, see where your opt-in box is, and make sure it is front and center, above the fold.

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