8 Lessons I Learned from Writing my Web Copy

April 12, 2010 by Cassandra Rae · View Comments 

Have you ever had so much to say that you can’t say anything at all?  Yeah, that’s how I feel right now.  I haven’t posted in awhile because I’ve been working with the best web developer ever to redo my website.  Don’t ya just love it?!  It’s been an incredible process – very much like giving birth.

And just like giving birth to a human baby is much more than a physical journey, birthing a website is way more than a technical journey.  It’s been a mental, emotional, and spiritual journey as well.  Oh and I’ve learned so much…

writing website copy

photo by websuccessdiva

  1. I’ve learned that sticking to a projected timeline is less important than the quality of content.  You simply can’t make creativity flow on command.  It’s more about opening up to expressing your creativity.
  2. I’ve learned that my energy level will tell me if I’m trying too hard or flowing with my inner source of inspiration.
  3. I’ve learned that my website/blog is an opportunity for me to connect with people and not to convince them to like me.  I’ve known this for like ever.  And yet, it’s crazy how many times I found myself in that place of really wanting people to like me and hire me.
  4. I’ve learned that having people to bounce ideas off of is uber important.
  5. I’ve learned that you don’t have to have it perfect before you launch.  In fact, you never have to have it perfect.  You simply get to have it.  Every sentence is an opportunity to love and accept yourself, your business, and your clients.
  6. I’ve learned that sometimes taking a day off is the best way to move forward.  No matter how much you want to accomplish something…if you aren’t in the right heart-space, then you won’t receive the results you desire.
  7. I’ve learned that over-editing feels like crap.  There is a difference in between crafting your message and picking it apart.  Know when to pause.
  8. I’ve also learned that at a certain point there is nothing left to do but launch!

Everyone benefits when you share:
What have you learned from writing your web copy?


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  • http://www.inside-outdesigns.biz/ Kathy Sturr

    Great blog, Cassandra! I'm in the midst of designing a new website, so thanks for these wise reminders. :-)

  • http://simplyfearless.com/ Coach Cassandra Rae

    Thank you so much for your great feedback, Kathy! I can't wait to see your new site. It's such a labor of love :~)

  • http://www.hulaforthesoul.com Yvonne Ohumukini Urness

    Great tips Cassandra! I love how you share from your soul with transparency and authenticity. I'm getting ready to overhaul my site too and this is so very helpful. Mahalo nui loa (thanks so much!).

    ~Yvonne

  • drjennifer

    Great post, my favorite is the not picking it apart section. There is no such thing as perfect! :) Just get it out!! This is hard for me but as I am reading some of my older blog posts I find that I edited too much and you couldn't tell it was ME writing it! I had edited out all of me! Thanks for the tips!

  • http://simplyfearless.com/ Coach Cassandra Rae

    Thank you so much, Yvonne! At times it is so hard to be so open & authentic on my blog. But, I have learned that it truly is the best way to grow!

  • http://simplyfearless.com/ Coach Cassandra Rae

    Oh you're so right, Dr. Jenn! It can be so easy to edit yourself or your true message out of your web copy & blog posts. But, we want to connect with you – the true you!

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